From the monthly archives:

July 2006


Marketing your blog: what’s unique about your blog?

July 31, 2006

Although your blog has major benefits that your static Web site doesn’t have — you can broadcast your latest blog posts via RSS automatically for example — you nevertheless still need to market your blog. Start your marketing campaign by working out where you fit into the blogosphere. What’s unique about your blog? When you [...]

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Freelance blogger: you’re hired, now keep track

July 30, 2006

Hooray! You’ve been hired by a business as a freelance blogger. OK, put down the champagne glass: let’s do some clear thinking about this job you’ve taken on. Because blogging is so new, the chances are that you’ve been hired by a company where only one or two people champion blogging. Very few at the [...]

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Alternate blogging: podcasting and vlogging (video blogging)

July 29, 2006

In the past year, podcasting (audio blogging) and vlogging (video blogging) have become mainstream. They’re great as blog-additions and extras. Of course, if you just can’t see yourself writing blog posts every day, you can create podcasts or vlogs. I don’t have extensive experience with these alternate forms of blogging, so I won’t be covering [...]

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Pings: Why you need to post to your blog often

July 28, 2006

All things being equal (you’ve got a great blog, you write interesting posts), the more often you post to your blog the more visitors you will get. This is because your blog will “ping” (notify) blog-update servers that you’ve updated. The ping is just the blog URL and the date/ time. Early Internet users pinged [...]

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How your new blog can get 100 visitors a day immediately

July 27, 2006

There’s no mystery to getting traffic to your blog, however traffic is the Number One worry of new bloggers. In fact, from my email, I estimate that traffic worries stop new bloggers before they even start a blog. For a blog, traffic is the least of your worries. It’s easy to get traffic I wrote [...]

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Your blog is Internet real estate: it’s a real business

July 26, 2006

When you start blogging, you may get a lot of weird looks when you tell people that your blog is your business. However, YOU know it’s a real business, don’t you? One of my hobbies is buying domain names. I’ve got a tiny collection, compared to people who have tens of thousands of domains, but [...]

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You’ve got a blog: tell the world

July 26, 2006

Want to attract a large audience to your blog? Consider developing a media campaign with a series of press releases. If one of your releases is picked up by a media organization, you’ll get thousands of dollars’ worth of free publicity. What’s the difference between advertising and free editorial? When you send out your press [...]

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Get traffic by marketing your blog every day

July 25, 2006

Once you’ve created your blog, and made a few entries, the fun starts. You now need to start marketing your blog, that is, promoting it, so that you get an ever-increasing flow of traffic. I wrote about getting traffic to your blog in “Five Easy Ways To Promote Your Blog”, discussing feeds, links, articles, comments [...]

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Technorati’s got a great new look and new features

July 25, 2006

Technorati’s been revamped with a great new look, and extensive new features. I’ve already added one of my favorite blogs to the new Favorites feature. I can see that I’ll be using Technorati much more, just so I can quickly see what’s new on my Favorites, because as soon as a blog I’ve tagged updates, [...]

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What will blogging buy you?

July 24, 2006

Here’s a fascinating post on Pro Blogger, “More on What Blogging is Buying Bloggers”. Darren Rowse says: Here’s a collation of the list of what blogging has bought people so far (ranging from coffee to houses): Blogging bought Dee a sixth birthday party for her daughter, CDs, books, concert tickets and covers her blog’s costs [...]

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