A business hires a career blogger because dollar for dollar, a blog adds major value to a business. Not only is a blog a great promotional tool, it also gives a business a fresh way to interact with its customers, suppliers, and investors.
These days, business is global, so it’s no longer enough for a business to have a static Web site. A blog brings the benefits of fresh content (words, audio, and video) to company’s site. The major benefit of fresh content is search engine visibility: that is, the business’s name is more likely to be found when someone types a query into one of the search engines.
A blog helps a business to manage its brand reputation
Brand management is vital online, because on the Web, traditional public relations doesn’t work. It’s easy for someone to who’s annoyed with a company to toss up a Web site called “CompanyXSucksAndTheyRippedMeOff.com” Given time, that Web site will be found by anyone searching the Web for information on Campany X — the “sucks” site may even outrank Company X in the search engine results pages.
On the other hand, if Company X has a blog which has been indexed by the search engines, Company X can refute the material on the CompanyXSucksAndTheyRippedMeOff.com site, and can go on its way, whistling a merry tune. Chances are that the disgruntled customer wouldn’t have gone to the lengths of creating a Web site anyway, because he could have made his annoyance plain in the Comments on Company X’s blog.
The world is changing fast. A blog has major benefits for any business (including yours, if you’re a career blogger), so savvy companies are investigating and creating blogs. If no one in the company has the time to create a blog, enter you, the career blogger.
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Technorati Tags: blog-entrepreneur, blogger-for-hire, brand management, career blogger, podcast
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