** This is a cross-post from my Creativity Factory: Marketing Copywriting blog. As a blogger-for-hire, you’ll encounter buyer-resistance from potential clients. You WILL be asked by many businesses: “Why do we need a blog?”
Then they’ll tell you that they have a Web site, but to be honest, it’s not doing much for them. (You’ll know without checking that the Web site is a SEO fiasco — no one can find the site without a ouija board, so where would the visitors come from, exactly? 
So here’s the cross-post:
I’m a blog-addict. I read them, write them and love them. But when I hint to my marketing clients that they might be better off with a blog site than a Web site (not that there’s any difference, but perception is everything) they pooh-pooh the idea. A BLOG? Surely you jest, they reply.
Thanks to Pro Blogger for the wonderful quote from Guy Kawasaki:
As I look back, I have done almost nothing to my site for the past eighteen months. By contrast, I change my blog about every eighteen hours. Five hundred people used to visit my site per day. About 10,000 people visit my blog or subscribe to a RSS or email feed per day. A blog is much more useful than a web site for my needs.
Heck — I’m just going to tell anyone who’ll listen: a blog is BETTER than a Web site, and be done with it.
Technorati Tags: blog how-to, blogger-for-hire, career blogger
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