You’re all set to start a new blog which will make money for you. Before you click Create A Blog in Blogger, or Create A Blog in Typepad, or install WordPress onto your own domain name, you need to do one important thing. Please don’t omit this, because I promise you (having done it myself) – that that way lies annoyance, frustration, and perhaps even death by boredom (your own boredom) for your blog.
Write down your blog’s purpose.
Yes, write it down – somewhere you’ll see it often.
For example, the purpose of this blog is provide a home-base for my book of the same name. This blog helps me even as I’m writing the book, because it forces me to think about blogging as a cash-generating activity. It ensures that I don’t go wondering off into the mists of word-magic and creativity. Not only did I write down this blog’s purpose before I fired up WordPress, I also announced it on the blog. Hard to miss, right? 
My other major blog, Angela Booth’s Writing Blog, has the purpose right in the blog’s name — it’s about my take on writing, in many aspects, primarily how-to. When I began my writing years ago many writers helped me. So that blog is my attempt to help new writers.
My Creativity Factory Blog’s purpose is to promote my marketing copywriting business; so, it’s got “marketing copywriting” in the blog’s name. Mind you, I tinkered with the name a lot before I settled on The Creativity Factory.
So again, write down your blog’s purpose before you begin. It helps you to create a blog which not only inspires you, but which has real value for you.
What if you don’t know the blog’s purpose?
If you’re completely new to blogging, you can start a blog without knowing what your purpose is – in this event, your purpose is simply experimentation. Write down “My purpose is to experiment with blogging.” This is a brilliant purpose, because it’s very freeing: you can do anything you like on your blog. However, please write down that that’s your purpose. When you blog every day, you can have days when forget why you’re blogging. Just knowing that you’re simply experimenting will boost you out of your confusion.
Have I convinced you to write down your blog’s purpose? Excellent!
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