If you’re new to the blogging community, it’s easy to be seduced by the concept that the more blogs you have, and the more content you slam onto them, the richer you will become. Usually via Google AdSense or similar.
Avert your eyes, dear blogger, and pass swiftly by on the other side of this temptation. It’s an illusion. Why am I advising this? Yes, I know, many “Internet marketers” tell you that you can build a hundred blogs by lunchtime, and when your AdSense check arrives you’ll be papering your walls with $100 notes.
BUT – don’t be deceived. Developing web-spam is NOT a business. It’s a menace, and one that Google and the other search engines have firmly in their sights. Just recently, Google’s “Landing page quality update” sent a chill wind blowing through the Web. It’s a sign of the times: if you add nothing to the Web, beware.
Build a real blog, with real content
When you build a real blog, you have:
* Created a business, with all the attributes of a business. Indeed many blogs are “built to flip”, that is, they’re developed with the aim of building a business, and then selling it;
* Built trust with Google and the other search engines. When you’re trusted, your Web sites will be indexed faster. You won’t spend 12 months in the wilderness complaining about the Google Sandbox: your sites will be indexed within days. Tip: never build a blog you’re afraid to put your real name on;
* (and most importantly) You can sleep at night, knowing that you have a business with a great future, not a sandcastle that the next search engine update will wash away.
Technorati Tags: blog how-to, blog-entrepreneur, branding, Business, career blogger, Google, make money blogging
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