Want to attract a large audience to your blog? Consider developing a media campaign with a series of press releases.
If one of your releases is picked up by a media organization, you’ll get thousands of dollars’ worth of free publicity.
What’s the difference between advertising and free editorial?
When you send out your press releases and a media organization decides to do a story on your blog, you’ll get free editorial. The big, big benefit is that editorial coverage is seen as many times more valuable than advertising.
So:
Advertising = paid publicity.
News releases = editorial, and free publicity.
Need help with PR? I offer Instant Buzz Marketing.
Technorati Tags: PR, news releases, press releases, publicity
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