Although your blog has major benefits that your static Web site doesn’t have — you can broadcast your latest blog posts via RSS automatically for example — you nevertheless still need to market your blog.
Start your marketing campaign by working out where you fit into the blogosphere. What’s unique about your blog? When you work out your unique quality (your Unique Selling Point in marketing-speak) you’ll get some ideas on how to approach marketing.
For example, Blogging for Dollars‘ USP is: “make money blogging” by becoming a professional career blogger, that is, someone who blogs for others, and who also uses blogs in an entrepreneurial fashion.
Don’t sweat your USP. It’s enough that you know what it is; your USP doesn’t have to be completely original. There are dozens of “make money blogging” blogs of course, but I put my own spin on it because of my own experiences, and you’ll put your own spin on your blog topic too.
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Technorati Tags: marketing, blog marketing, make money blogging, blogger, professional blogger, career blogger
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