Blogging for Dollars Blog

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Great article on CNNMoney.com: “Blogging for Dollars: It’s not just a hobby — some small sites are making big money. Here’s how to turn your passion into an online empire”:

With Internet-like speed, blogs have gone from self-indulgent hobbies to flourishing businesses. Real businesses, with real revenue streams from real advertisers–not overhyped next big things with pick-a-number valuations based on selling out someday to some overenthusiastic big-media sugar daddy. Boing Boing, a four-person operation that bills itself as a directory of wonderful things, is on track to gross an estimated $1 million in ad revenue this year. The digital-media news site PaidContent.org, headquartered in the second bedroom of a Santa Monica apartment, is set to post even more than that. And Fark.com, a site packed with sophomoric humor run by a lone guy in Lexington, Ky., is on pace to become a multimillion-dollar property. In short, some of the most popular blogs, long the bane of the mainstream media, are themselves becoming mainstream.

With a great idea, some motivation, and a blog or two, there’s no limit to what you can accomplish.

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Nick Carr’s very funny post “The Great Unread” provides a cautionary tale if you’re blogging just to get people to read you because they should. They won’t.

They read your blog(s) with a WIIFM (What’s In It For Me) mindset.

So, to get readers, you have to blog on a topic that’s of interest to people, and rewards them for their attention with something that they can use in their own lives — with each post that you make.

With every blog post you create, ask yourself: What’s the reader’s takeaway from this?

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