… but not too long.
If you’re a career (freelance) blogger, blog-post lengths should be nailed down in your contract. For example: “Contractor will provide 10 posts per week: two posts each weekday, of 100 to 200 words each.”
If you’re blogging on your own entrepreneurial blog, in which you advertise via Google AdSense and affiliate products, you can decide on your own preferred lengths. Some bloggers write at essay length — 500 words and much longer. Others write short posts of 100 words or less.
See what length you’re comfortable with in a particular blog. You’ll discover over time what works for you, for the subject of your blog, and for your readers.
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