Nick Carr’s very funny post “The Great Unread” provides a cautionary tale if you’re blogging just to get people to read you because they should. They won’t.
They read your blog(s) with a WIIFM (What’s In It For Me) mindset.
So, to get readers, you have to blog on a topic that’s of interest to people, and rewards them for their attention with something that they can use in their own lives — with each post that you make.
With every blog post you create, ask yourself: What’s the reader’s takeaway from this?
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