Business blogs are already a great marketing tool, and they’re getting stronger.
Marketing Vox reports on a research study:
Blogs have made inroads into B2B technology companies with more than 53 percent of respondents saying the content they read in blogs has an impact on their work-related purchasing decisions. Some 80 percent of respondents say they read blogs, with 51 saying they read them at least once a week.
Be sure to check out the graph on the site – very encouraging.
Keep this information on hand when you’re pitching a blog proposal to a business.
Technorati Tags: B2B blogs, business blogs, blog proposals
You must log in to post a comment.