Imagine this scenario. You’ve been hired to blog for a small business. The business manufactures widgets. You know nothing about these particular widgets. Nevertheless, you’re a blogger, so you’ve accepted this high-paying gig.
You need a name for the new blog.
Here are several ways you could create a title for the blog:
* Use the business’s name: “Widget Manufacturing Blog”;
* Research the keywords used in the widget business. Go to WordTracker and discover the ten most popular keywords in widget manufacturing. Choose a keyword, and call the blog: “All About ___ (keyword)” or “___ (keyword) Secrets Blog”;
* Research the target market for widgets. Who buys widgets? Why? Why should they buy widgets from the company which hired you? Use the main benefit your target audience is looking for in the blog’s name: “Getting ____ (benefit) You Want With Widgets Blog”.
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