Most blog content is bad. By “bad”, I mean incomprehensible. If a reader’s quick scan of a blog post is “huh”? the result is a click away from your content.
Each blog item should stand alone, with links to appropriate pages to add information and to contribute to clarity.
Who, What, How, When, Where and Why
Kipling’s Honest Serving Men – Who, What, How, When, Where and Why – help to ensure clarity. Ask yourself whether you’ve answered “Who, What, How, When, Where and Why” in every blog posting.
Must-read: Strunk’s The Elements of Style.
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