If you’re tracking your search engine results for your blog, and you also follow discussions on Web publisher forums like WebmasterWorld you’ll soon get the sense that the Web search arena is changing. It’s becoming stratified. Search engines are dividing their indexes. And, more Web pages are consigned to “supplemental” hell because they’re clones of information which is already in the indexes.
With untold billions of Web pages online, that’s not surprising. When I started my writing blog a couple of years ago, it took just a week, and I started getting traffic from Google. With blogs I’ve launched in the past year, it’s taken a month or longer.
There’s a mass of information online. Much of that information is duplicated. So how do you avoid your Web content going straight to supplemental hell?
Here are a couple of ideas:
* Make your content original and unique
Don’t cover what everyone else is covering. That’s pointless. Unfortunately many bloggers treat blogging as a way of recycling information. That no longer works. Come up with your own ideas and information. Or create a new spin on the latest news and views;
* Focus: get local
Yes, the Internet is global. But you’re likely to get better search engine rankings if you focus on your own country, state, city and town. Write about local news and businesses. If you live in a small town, you may be the only blogger. Even if you live in a city where there are dozens of bloggers, chances are you’ll be the only one writing about career opportunities or restaurants (or whatever your topic is) in your city.
Technorati Tags: SEO, SEM, Google, search engines, original content, write local
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