I heard of the fake blog “Wal-marting across America” via B.L. Ochman’s “Strike Two for Edelman PR as Their Second Fake Wal-mart Blog is Revealed”.
It’s a train wreck. Why, oh why, would anyone do this? I feel for the two bloggers, who are incredibly naive, even though one (a staff photographer for the Washington Post, no less) is 58 and other other 42. She’s a freelance writer who burbles happily on the “blog”:
They didn’t just give us permission. They said they would even sponsor the trip! A blog seemed the perfect medium to tell those stories – a perfect way to present a diary of my trip. I would post about the trip, not after the fact but from right out there on the road. And even more exciting, no editors! What writer could say no to that?
Geez… It’s hard to know whether to laugh or cry.
Technorati Tags: blogging, blogging for money, hired to blog
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