The big business of blogging

by angela.booth on October 30, 2006


Dollar-Sm

Jason McCabe Calacanis’s “Email with a journalist..” exchange is an excellent primer on how to make money blogging:

> > 1) Quite simply: CAN blogging be business? If so, can it be a money-
> > maker in its own right for a lot of people, or just for a few, like
> > yourself?

Blogging is already a business. Our company, Weblogs, Inc., is an eight figure a year business.

Gawker Media, Rafat Ali’s PaidContent.org, Mike Arrington’s TechCrunch, John Battelle’s Federated Media, and Boingboing.net are all significant media business today.

> > 2) how does one make it a business. Ie, how did YOU make it one.

Advertising.

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