How much money can you make from your blog? If you’re a blogging entrepreneur, who sells advertising on a blog, blog-money is all about traffic.
In “Blogs to Riches” Clive Thompson describes the advertising fee structure of Gawker:
According to Denton, the site received about 200,000 “page views†a day from readers. The site ran roughly two big ads on each page, and Gawker said that it charged advertisers $6 to $10 for every 1,000 page views—almost the same as a midsize newspaper. There was also a smattering of smaller, one-line text ads bringing in a few hundred bucks daily. Doing a quick bit of math, he figured that the income from Gawker’s ads could top $4,000 a day. The upshot? Nick Denton’s revenues from Gawker were probably at least $1 million a year and might well be cracking $2 million.
Not bad, considering the blog had no serious expenses other than its writers—first Spiers and now Jessica Coen and Jesse Oxfeld, all working for journalist wages—and Webhosting fees of maybe a few thousand bucks a year. “The rest of it,†Hauslaib points out, “just goes into Nick’s pockets.â€
The trick of course, is to get those 200,000 page views a day. However, if you’re just starting to wonder what the possibilities are for a successful blog, the article will give you inspiration.
Remember that it takes some time for a blog to gain traction. In the first few months, focus on content. The more content you have on your blog, the more traffic you will get.
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