At least once a week, I receive a message from a blogger asking how he can be found for his chosen keywords. Often, his blog has no more than ten posts.
The fast answer to this of course, is that when you’re in a competitive area, as these bloggers always are, with high-value keywords like diet, asthma, diabetes, software, etc, you need lots and LOTS of content to come anywhere near the top ten SERPs (Search Engine Results Pages). You won’t be found unless your blog has content. Creating content takes time and energy. Your content is studded with keywords like the raisins in a fruit cake – BUT the content is primary. Without content, all you’ve got is a skinny word list.
Unfortunately, this is often not what these bloggers want to hear. They want someone to wave a magic wand so that suddenly they’re generating $1000 a day from Google AdSense, or similar.
In my ebook “Blogging for Dollars: How to become a career blogger — in your PJs, if you want”, I’ve got a chapter called “How to get started: seven days to blogging success” which teaches you, in seven short days, how to choose keywords, evaluate your target audience, and create content for your blog.
Here’s an excerpt from Day One:
Your blog’s purpose
Before we discuss your niche, let’s talk about your blog’s purpose.You’re all set to start a new blog which will make money for you. Before you click Create A Blog in Blogger, or Create A Blog in Typepad, or install WordPress onto your own domain name, you need to perform one important task. Please don’t omit this, because I promise you (having done it myself) – that way lies annoyance, frustration, and perhaps even death by boredom (your own boredom) for your blog.
Write down your blog’s purpose. Yes, write it down – somewhere you’ll see it often.
Before I started the blog which accompanies this book [that is, the blog you're reading now], I wrote “… the purpose of this blog is provide a home-base for my book of the same name. This blog helps me even as I’m writing the book, because it forces me to think about blogging as a cash-generating activity. It ensures that I don’t go wondering off into the mists of word-magic and creativity.”
Not only did I write down this blog’s purpose before I fired up WordPress, I also announced it on the blog immediately. Hard to miss, right?
My other major blog, Angela Booth’s Writing Blog, has the purpose right in the blog’s name — it’s about my take on writing, in many aspects, primarily how-to. When I began my writing years ago many writers helped me. So that blog is my attempt to help new writers.
My Creativity Factory blog’s purpose is to promote my marketing copywriting business; so, it’s got “marketing copywriting” in the blog’s name. Mind you, I tinkered with the name a lot before I settled on The Creativity Factory.
So again, write down your blog’s purpose before you begin.
The reason the “I want KEYWORDS” bloggers grasp at straws like keywords is because they have no blueprint for blogging, so they’re all at sea. You need a method to create a money-making blog. If you scratch around, you get desperate, and you waste time. My ebook’s chapters, like “How to get started: seven days to blogging success”, teach you methods for blogging which work.
Yes, I’m touting my ebook, but buy, read, and follow the instructions in “Blogging for Dollars: How to become a career blogger — in your PJs, if you want” to create a successful, money-generating blog. Or any number of successful blogs. Once you’ve got the methods, you know exactly what to do.
You’ll find out how to choose keywords, and create content, and you’ll have a blueprint to follow which works. You won’t need “magic” keywords.
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