As a freelance professional blogger, you can get work via job sites or out-sourcing sites, but the best way to work with the companies that you want to work with is to create a proposal.
The biggest stumbling block to creating an irresistible proposal I’ve found is in my own mind. You need to give plenty of reasons a blog will help the business. Easy, right?
Here’s a brilliant “why you should blog” roundup for your swipe file from SEO Benefits from Blogs. Add some of these benefits to your next proposal, and get the contract.
My favorite benefit is #8:
Non-Search traffic - I think the greatest benefit of having an active blog has little to do with improving your search engine rankings though. The best thing about blogs is that they allow you to generate substantial amounts of traffic via RSS and links that have NOTHING to do with search engines. My recommendation to marketers in 2007 is to pursue traffic alternatives to search engines as aggresively as their budgets and marketing programs will allow. The result will be incremental increases in site traffic with search engine referred traffic an added bonus, if not correspondingly enhanced.
Technorati Tags: pro blogger, proposals, how to create a blog proposal



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