Even micro businesses and home business operators are getting the blogging message according to “Time to start blogging at home?” -
Falmouth photographer Amy Rader started her first blog this past February after taking a class on Web visibility. Rader told me that though she’s not especially tech-savvy, putting up her blog “was really easy.” She used a template provided by Blogger, one of several blogging platforms available online.
Rader’s most recent blog features a series of portraits of a client who recently had a baby. “Now she’s going to tell her family and friends, and they’re going to send people (to the blog) and that will drive people to say, ‘Who’s this Amy Rader?’”
That’s not vain. That’s good business.
The low-cost, no-cost way to get clients and sales
Blogging makes sense for home business people, just as it does for other businesses.
Look at it this way. If you take out an ad, that ad has a finite life span. Once the ad’s gone, it’s gone, and usually one ad is useless, because it’s said that it takes at least seven exposures to your name or product before someone buys. So you have to keep buying ads.
Whereas a Web site (a blog is a Web site) is online forever, and can bring you business 24x7x365.
Technorati Tags: blogging, small business, solo, home business
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