Blogs are usually thought of in terms of “online journaling”, indicating that they’ll be updated daily. However, often you’ll need a blog for a specific purpose, and don’t want to maintain the blog long-term.
If you’re blogging as an affiliate blogger, for example, you may launch a blog to coincide with a product launch. You’ll make five to ten posts, and cover everything you want to say about the product. The blog lives on as a review Web site, earning you money when people purchase via your links on the blog.
Or perhaps you want to promote an event, or blog about a trip: the blog is time-limited, and once the event is over, it’s over. The blog lives on as a record of the event.
Or perhaps you want to create an informational blog. Once you’ve posted all the information, the blog lives on as a resource.
Drive-by blogs stand on their own, and get traffic
Some bloggers have one blog. They have no desire to create more than one.
However, often useful information gets buried in the depths of the blog and is lost. If you’ve got 2000 posts on your blog, the five posts you created about an affiliate product will get traffic when they’re on the front page, but as they slip off the front page, they stop getting traffic. Depending on how your blog’s set up, and the PageRank for specific pages, these affiliate product posts may never show up in searches.
Creating a small affiliate product blog on its own domain ensures that when someone’s looking for information on the product, they find your blog.
I faced this challenge on my writing blog: useful information got buried in the SERPs (search engine results pages). For that and for several other reasons, I’ve created drive-by blogs, and been happy with the results – the drive-by blogs get more traffic than my primary blog, because they’re more relevant, and the search engines reward relevancy.
For more information on drive-by blogging, read “The Complete Guide to Short Term Blogging” which gives you information on additional ways to use drive-by blogging.
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