Been trampled into the ground by “customer service?”
Consumers don’t have to take it any more: the little guy now has a global audience, and that audience listens.
“Customer blogs: the lone nut theory debunked” is a great piece on two customers who blogged their woes and got results:
At present, Melrose runs haveyoursay.com, a site dedicated to knocking the Land Rover Discovery Three he bought in late 2004. At its peak, the site had over 3,500 visitors a day, and for its owner it resulted in two years free motoring. “I spent some money on Google AdWords and suddenly I was elevated from nobody talking to me to the marketing director ringing up and asking me what colour my new car should be,†he recounts.
If you’ve been treated badly, blog about it. Not only will you feel better when you get it off your chest, but you may also get some action too.
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