From the monthly archives:

July 2007


Blogging for small business: using a blog to drive ecommerce and sales

July 31, 2007

Over the past six months I’ve noticed an interesting shift. More and more of my blogging students are coming to blogging from small business. They see blogging as a way to increase sales in their online and/ or offline business, whatever that business happens to be: a service business, or an ecommerce/ online store. Partly [...]

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Blogging/ working only four hours a week – really?

July 31, 2007

I’ve heard all the hype around the “work four hours a week” book, and although I love learning new productivity strategies, my immediate reaction to this was: gimme a break. Yes, there’s out-sourcing, but that comes with its own headaches. In “The Low Information Diet” John Evans writes: Outsourcing is rarely the answer because of [...]

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Marketing your blog gets traffic: you must market effectively

July 30, 2007

The online world is ever-changing. In 2004, having a blog was newsworthy, and you got readers just because a blog was different – your readers subscribed to your RSS feed in droves. In 2007, blogs are mainstream. You can’t rely on a blog’s novelty value. Now you need to market your blog to get traffic. [...]

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Home sweet blog: sell your home with a blog

July 29, 2007

“Can Blogging Sell Your House?” reports that: Fizber.com is a “for sale by owner” site that is the craigslist of real estate but looks a whole lot nicer. The website claims to get 650,000 page views per day, and has recently added blogs as a feature for people to attract interest in their homes. Per [...]

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Fabulous FeedBurner feeds: new one-click integration with your Blogger blogs

July 29, 2007

I’ve been using FeedBurner for years to burn feeds, not only for my blogs, but also for several of my static sites. (Burn a feed and let people subscribe if you add content regularly, it entices them to return.) FeedBurner is great not only for your readers, but also for you, because it allows you [...]

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Top Two Blogging Mistakes Of Beginning Bloggers – and how to correct them

July 26, 2007

It’s easy to make mistakes while you’re blogging, but don’t let that slow you down. Most blogging mistakes are easy to correct, and none are fatal. You WILL make mistakes – this is how you learn. Ask any pro blogger, and they’ll tell you they learned much more from their mistakes than from their successes. [...]

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Internet marketing blogs and spam blogs: a silly waste of time

July 24, 2007

The idea of “get rich quick” spam blogs is taking over the Internet marketing world again. I’ve had several queries from readers about software scripts which let you create thousands of splogs (spam blogs). Here’s my response. Just a few things to consider. Spam blogs: a waste of time and energy You won’t get rich [...]

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Blogger’s block: short posts are the answer

July 21, 2007

When your blogging well is completely dry, and you can’t think of a single topic you want to post about, consider short posts on a particular theme. That theme could even be “blogger’s block”. Over on my writer’s blog I’ve written some posts which may help you to overcome blogger’s block: Writer’s block: don’t panic [...]

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Does your blog need a static Web site too?

July 20, 2007

Much as I love blogs, some things are easier to accomplish with a static site. As your blog grows over the years, stuff gets lost – you forget what you called a particular post, you want to change a price, you want to advertise a product… Finding a specific posts, because of a blog’s chronological [...]

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Blogging applications and services: beware of small, proprietary brands

July 19, 2007

There are dozens of blogging applications and services. The most popular ones, like Blogger, WordPress, and Movable Type are well established, and won’t vanish anytime soon. (I hope.) However, there are many smaller proprietary blogging apps and if you start blogging using one of these you can run into challenges – the application may suddenly [...]

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