Blogging is a great way to raise your profile online. You may want to gain visibility because you’re a freelancer, want to boost your prospects at your current job, or want a better job.
Way back in 1997, Fast Company published “The Brand Called You”, and the advice is even more useful a decade later:
You’re every bit as much a brand as Nike, Coke, Pepsi, or the Body Shop. To start thinking like your own favorite brand manager, ask yourself the same question the brand managers at Nike, Coke, Pepsi, or the Body Shop ask themselves: What is it that my product or service does that makes it different? Give yourself the traditional 15-words-or-less contest challenge. Take the time to write down your answer. And then take the time to read it. Several times.
Start thinking of yourself as a brand. Over time, a blog becomes a repository of your thoughts, ideas, and innovations. Not only will your blog raise your profile, but it will bring you opportunities you could attract in no other way.
When you’re blogging to raise your profile:
* Use your own name; your aim is to become a brand
* Create a mission (secret if you wish) for you blog, and remember that mission as you blog. For example, if you want a promotion, remember that aim in every blog post
Technorati Tags: blogs, blogging, profile, visibility, brand
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