Blogs make great promotional tools, especially for special events, like a conference, a product launch, or the publication of a book.
Create the blog six to 12 months out from the event
Let’s say you’re writing a book, and Publication Day is July 17, 2008. Start blogging as soon as you sign the contract – book publication can take anywhere from 12 to 24 months, and a blog takes time to be indexed and to build an audience.
If you’re writing an ebook and self-publishing it, the same applies. As soon as you begin writing the ebook (or your writer starts writing) start the blog. I created this blog around six months before I published its ebook, and if I had it to do over again, I’d have launched the blog even earlier.
Since your blog is event-oriented, once the event is done, the blog remains online, and you don’t need to update it as frequently.
Have you launched an event blog? Share the details in the Comments.
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