The online world is ever-changing. In 2004, having a blog was newsworthy, and you got readers just because a blog was different – your readers subscribed to your RSS feed in droves.
In 2007, blogs are mainstream. You can’t rely on a blog’s novelty value. Now you need to market your blog to get traffic.
TIP: all the marketing you do is cumulative
In my other life as a copywriter, I always let my clients know that marketing isn’t a one-shot deal. One advertisement, one press release, or one radio spot isn’t enough. People need to hear your blog’s name many times before they buy (that is, before they visit your blog).
There’s a bright side. Yes, you need to be consistent in marketing your blog, but all marketing is cumulative. Every bit of marketing you do reinforces every other bit.
This means that if you send out a series of press releases in mid-2007, they will not only keep getting you traffic for years, but they’ll also reinforce any other marketing (Pay Per Click advertising, articles, sponsorships) you’re doing.
So please realize that there’s no such thing as marketing “not working” – it works, but the effect is cumulative.
What marketing will YOU use? That’s completely up to you. I enjoy writing, so my basic marketing strategy for my blogs is to write articles, and write content for my blogs. I occasionally do some advertising.
You may decide to use various forms of online and offline advertising, if you’re comfortable with that.
Your marketing options are endless: blogs lend themselves to many different and diverse forms of marketing, so go and market your blog.
BTW, I cover marketing in my Blogging for Dollars ebook, the companion to this blog, so if you’re stuck for marketing ideas, reading the ebook will get you started on your own marketing plans for your blog.
Technorati Tags: blogs, blogging, marketing, pro blogging, PPC, advertising, articles
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