Writers, artists, designers and photographers are taking to the Web to become known via blogs. For little or no cost, not only can you set up a portfolio blog to show potential employers what you can do, you can also set up shop and sell your products.
Portfolio blogs are perfect for creative professionals. You can display your creative output to the world and get clients.
It’s all about getting found
Your aim in setting up your portfolio blog is to get known and get found in Web searches. You do that by using the appropriate keywords.
When a potential client searches for [hire a ______] and [find a _____], you want your blog to appear.
Target: remember your focus on your portfolio blog
The secret of creating an effective portfolio blog is targeting because your portfolio blog is a sales tool. Think about the people who hire you, and get into the mindset of a person who’s looking for someone to do a job. He wants a designer/ writer/ photographer for a specific task.
Target your blog as narrowly as you can – aim it directly at your perfect clients, not at the world at large.
Targeting means keeping personal and family information off your portfolio blog. If you want to blog in online journal fashion, you can certainly do that, but do it on another blog. Otherwise you muddy the waters for the search engines and you won’t get found for your primary search terms.
Resource or portfolio?
If you’re in a competitive industry, consider creating a resource site or blog, and linking it to your portfolio blog. A resource site can act as a feeder to your portfolio blog, because it’s easier for others to link to. And the more links you get, the greater your chances of appearing in the search engine results pages.
Creating portfolio blog is a no-brainer. If you haven’t created one yet, do it today.
To get up to speed on blogging, and make money blogging, read my blogging ebook, Blogging for Dollars.
Technorati Tags: Blogs, blogging, portfolio blog, get hired, resource, make money blogging
