The technology site ZDNet has developed a new healthcare blog site.
From the blog:
The goal here is to cover the waterfront of IT in healthcare. We’re talking hospital systems, medical office systems, the networks and payment systems which link them together, as well as client gear, including gear used in the home.
I’ve been acquainted with ZDNet since the early 1990s, and even wrote for them for a short period.
ZDNet’s developed several consumer and business IT blogs, and their venture into healthcare IT initially surprised me, although it shouldn’t have. Consumer and business IT is so ubiquitous now that there’s precious little news in it – how many times can you whine about Microsoft Vista or CRM software, after all? So ZDNet feels that healthcare IT is an up and coming niche.
You can apply this thinking to your own blog(s) too.
If there’s a hot topic in your niche, consider developing a new blog to cover it.
Nothing stands still: look around you, and consider extending your blogging into new niches if your current niche seems less newsy than it has been.
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