Small business blogging pays off for real estate agents

Blogging pays off for small businesses. As you might expect, real estate agents are blogging with a vengeance.

In Highly Entertaining: Realtors Suing Other Realtors TechCrunch says of active rain “It launched in June 2006, and by March 2007 had 20,000 bloggers, 12,000 of whom were real estate agents.”

Now, according to the masthead, it currently has over 50,000 members, which means they gained 30,000 members in the past six months..

The benefit for a small business which is blogging with an established presence like active rain is that it gets the business attention they’d struggle to receive otherwise. It doesn’t mean that they can’t set up their own blog of course. But starting out with an established presence is a good idea.

Of course agents with blogs will establish themselves with active rain too, because they can link to their own blogs and other sites from active rain – active rain is already a PR 6 site.

Technorati Tags: blogs, blogging, make money, how to blog, pro blogger, small business