If the paid links/ advertising/ nofollow-attribute debate is making your head hurt, Jennifer Laycock nails the main point. Does it benefit your readers?
Part Four – NoFollow is for Blog Spam…no Paid Text Links, wait…Paid Ads…Aww Heck, Just Stop Linking and Let Calacanis Decide the Rankings – Search Engine Guide Blog
Jennifer asks: “Implementing nofollow? Tell me again how this benefits my users?
Even apart from the fact that I shouldn’t have to take the time to nofollow every ad on my pages, there’s still the extremely important issue of webmasters who have no idea Google has laid down this decree.”
Jennifer makes another great point: if Google’s so keen on nofollow, why don’t they announce it officially, explain how to do it and when to do it, and what the penalties are if you (through ignorance or because you’re busy doing other things) fail to do it?
At the moment the nofollow situation is a mess of FUD – fear, uncertainty and doubt.
Technorati Tags: links, linking, nofollow, paid links
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