If you read the Internet marketing boards it seems that every blogger is either desperate for traffic, or bragging about traffic and offering to sell you their traffic secrets.
Here’s a tip: blogging is about sharing your ideas and what’s interesting to you. And yes, this even applies to business blogs. You need enthusiasm for your topic.
When you blog with interest and passion, and give without an expectation of immediate reward, you will get traffic.
If you’re not meeting your goals for a blog, then find a way to meet those goals with the traffic you already have – getting more traffic won’t solve the problem.
I know this goes against perceived wisdom on the marketing boards, but the value of a blog to your goals has nothing to do with traffic. Over the years, I’ve tried a few of the “get traffic” fads – against my better judgment – and always regretted it. I got an increase in traffic for sure, but by and large that traffic was useless.
OTOH, at those times I thought strategically about how I could add value to a blog, and what I could do with the traffic I was getting, I found that I met my goals for that particular blog.
In The Dos and Don’ts of Blogging Lorelle says: “Give Without Expectation of Return: Like chasing, when we give our words, links, credit, and appreciation to others, do so without expectation of return. I do not expect to be asked to be included on a blogroll or get permission to link to one of my blog posts. Do it because you want to, not because you want me to do the same for you.”
Blog generously and you’ll be rewarded, it’s karma: don’t chase the traffic chimera.
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