Like many other keen bloggers who’ve been blogging for years, I’ve got a large number of blogs.
Managing them all isn’t a challenge. I’m a Gemini, so multi-tasking comes naturally to me.
However, for some people it doesn’t, so if you’ve got blogs and you suspect that you’re spinning your wheels trying to manage them because they’re not taking off, this post may help you to decide whether a blog is worth the time you’re spending on it.
The three-month test: is the blog getting traffic?
The three-month test is simple. It assesses the amount of traffic you’re getting, and whether that traffic does anything for you in terms of your goals for the blog.
For example, let’s say you’ve spent three months blogging on an automobile blog. You’re getting traffic, and you’re making money – less than you wish you were, but you’ve made a dollar, and can see that over time you’ll make more.
This blog might be a keeper. Keep a close eye on it, and see whether you can boost its income.
OTOH, you’ve got another blog on pasta recipes, and this blog is not doing much of anything. There’s little traffic, and the blog has earned zilch.
When a blog does nothing, you need to revise your strategy for that particular blog, or leave the blog to sink or swim on its own. Blogs can surprise you – a blog which does nothing can suddenly take off when you’re not looking.
Let this blog go for the time being, and see what happens.
Try the three month test on any blogs you’re not sure about. Let the non-performers find their own level, and start blogs on other topics, after you so some research.
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