Got a business blog? (My definition of a “business” blog is any blog on which you’re trying to do business – your blog is not a hobby, it’s a money-making exercise.)
Denise Wakeman makes some great points on her blog video Business Blogs: How to Build A Better Blog: Business Blogging Tip: Put Your Name on Your Blog:
“Here’s my business blogging tip for today: why you need to put your name on your business blog.”
Adding your byline to your blog is vitally important. I’ll go a step further and suggest that you add your name, or your business’s name, to the blog’s title.
A few months ago on Blogging Tips I wrote: “Who Are You And Where Am I – Answer Your Reader’s Unspoken Questions”:
No one knows who anyone is on the Web, unless they’re told. Your blog may be wonderful, insightful and worth reading, but if you don’t tell your readers who you are, they have no idea whether or not they should trust you.
Trust is a big issue on the Web, so anything you can do to engender trust is worth doing.
Start by creating an About page, and revise it occasionally, as your blog grows, and as your blog’s focus changes.
If you’re nervous about talking about yourself, relax. There are no rules on what an About page should contain. Just imagine you’re talking to someone who’s arrived at one of your pages and tell him who you are.
So if you’ve been hiding – don’t! It’s vitally important that you let your blog’s readers know who you are.
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