What’s your blog’s most important asset?
Here’s a clue.
Foursquare Goes Dark Too. Unintentionally. reports:
“While the site is back up and running now, it appears that Foursquare forgot to renew their domain name, which expired on March 25. As a result, GoDaddy, the registrar, pulled the site and put up their own landing page. Which some people noticed on Twitter and other tipped us about.”
Yes, your most important asset is your blog’s domain name, which comes up for renewal every year, unless you opt to renew for several years. No domain, means no blog.
TechCrunch says that Foursquare has an on-paper valuation of 80 million, which goes to show that it’s easy to get caught out, obviously no one was assigned the task of domain management.
Go check your bog’s domain renewal date now, and either renew it, or set it to automatically renew. It’s easy to forget. In fact, a close friend did exactly that. He set up a small blog, and was happily sending traffic it to it. He got busy, missed the notices, and lost the domain.
Luckily he was able to get it back again — but at a cost of several thousand dollars.
Guard your domain. The vultures will circle if you forget.
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