Blogs need content. Unfortunately, as your initial enthusiasm for your blog wears off, content may become harder to create. You tend to procrastinate: you write draft posts, then ignore them or delete them because they don’t seem to be going anywhere.
Whole weeks (and months) go by, and your blog is all but abandoned.
If this sounds like you, and you’re consumed with guilt, relax. 
Although a regular blogging schedule is wonderful, and will help you to grow your audience, there’s no need to become obsessive.
Blog when you have something to say.
Here are a couple of tips which will help you to maintain enthusiasm, and to create content for your blog regularly.
1. Conduct a blog content inventory: what have you got?
Once your blog is over three months old, you’ll lose track of your content. It’s off the home page, and out of mind.
Those older blog posts are valuable content however.
New readers will miss out on them totally. To keep track of what’s on your blog, regularly conduct a content inventory, so you know what you posted about, and when.
I create a spreadsheet for every blog I own, and note down the categories, and what I’ve covered in each category.
This makes it easier to revisit older blog posts, and to update them with new information.
Every month or so, write a “Perhaps you missed…” post, to update new readers on great posts they haven’t read.
2. Create an editorial calendar — you’ll know what to write, and when
Magazines created editorial calendars. They publish these for their advertisers, so that advertisers know what the primary theme is for each issue. Writers also know what themes are being covered, and can plan their article queries in advance.
Next time you check your blog’s content inventory, create an editorial calendar. List the themes you want to cover over the next several months.
This makes it easier to research content, and to write it.
Creating a content inventory for your blog, and keeping an editorial calendar, will help you to create fresh new content, and will grow your audience.
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