Do you want to create a blog which pours money into your bank account? This doesn’t happen by accident. It starts with planning, and your planning becomes laser-focused when you answer some simple questions.
Here they are.
1. Choose a Topic: What Do You Know and Love?
The better you know a topic, the easier creating a blog on that topic will be. You’ll enjoy sharing your information with others.
Start by making a list of your current interests and hobbies. Don’t stop there.
Expand your list by thinking about your interests. Which books and magazines do you read? What movies do you watch? What kind of car do you drive? How’s your financial situation? (Many people have problems managing debts and living within their income — so blogs which talk about saving money and eliminate debt are very popular.)
Aim for a list of at least 50 potential topics.
Don’t editorialize at this stage — no topic is off limits. Just keep writing down subject areas as you think of them.
Put your list away for at least 24 hours. (But if you can think of other topics you’d like to blog about, add them to the list.)
Next, select five topics from your list.
2. Research: Does Anyone Care about Your Topic? (Are They Spending Money?)
To create a profitable blog, people need to be spending money in the subject area in which you’re blogging. If there are no advertisements on related sites, and if no one is spending any money, then you have no chance of making money.
Eliminate any topics from your list which are not high-spending areas.
3. Blog Content: a Little, or a Lot? (Authority or Niche?)
Have you chosen your topic?
It’s okay at this stage to have several topics in which you’re interested. Choose one topic which you feel intuitively you’d like to work with at this time.
Now it’s time to decide how much content your blog will actually need. For small niches, that is, blog-sites which target specific buyers, or promote one product or service, you won’t need much content. A couple of review posts and two or three other posts will do it.
On the other hand if you want to create an authority site, you know that you’ll need hundreds if not thousands of posts. This kind of site requires time, and commitment… and the cash won’t start flowing immediately.
4. Monetization: Who’s Spending Money? How Much?
Yes, we’re thinking mainly about money. However this is what you need to do if you want to create a profitable blog.
Please remember that at this stage, you haven’t decided on a blogging platform and you certainly haven’t created your first post. You’re in the planning stages. The longer you spend in these stages (within limits, don’t dawdle for months), the more successful your blog is likely to be.
Blogs are monetized in various ways. One of the most popular ways is with advertising. However, as Google has pointed out, there are currently one million blogs which are using AdSense advertising. This means that there’s a huge content inventory; your AdSense and other advertising income will be tiny.
There are ways around this, but be aware that the huge content inventory exists.
You can also sell products on your blog. Remember however that if you decide to go this route, with affiliate marketing, you’ll have lots of competition. Your blog needs to stand out and offer something special in order to make affiliate sales.
Once you’ve answered the above questions, there’s a much greater likelihood that your blog will be profitable sooner, rather than later.
Introducing — Angela Booth’s Lazy Rich Blogger method
After several years of trial and error, these days I create blogs which I know will make money: I’ve cracked the code. Not only do my blogs make money almost immediately, they’ll also keep on making money for years to come.
If you wish, you can join me on the blogging journey. I hope you do. As the Internet grows ever larger, there are endless opportunities which can turn you into a lazy, rich blogger.
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