Blogging for Dollars Blog

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Once your blog gains some traction and gets readers, it becomes viable as a money-maker: you can sell ads on your blog, and this generates a monthly income.

However, the search engines don’t like paid links, because it means that Web sites can buy their way to the top of the search engine results pages.

“Google Purges The Payola” reports:

Orlando-based Payperpost pays bloggers as much as a thousand dollars to write reviews of companies’ products. These purchased reviews–which the company says are clearly labeled as such–may well be negative. But even more important than the review may be the links embedded in the body of the text.

Mesa-Ariz.-based Text Link Brokers will pay a blogger to turn a word, such as “mortgage“ in a pre-existing blog post, into a link to a mortgage-selling site. According to the company’s chief executive Jarrod Hunt, clients will pay between $15 and $1,000 a month for a single link. For a full-service link-building campaign, the company charges as much as $600,000 a year.

Does this mean that you can’t sell paid links? No. As “The “Google Payola” Issue Isn’t Going Away Anytime Soon” suggests, paid links are here to stay.

Selling advertising on your blog is a completely legitimate way for you to earn income. It’s up to the search engines to discover those links, and to weigh them in appropriate ways.

Technorati Tags: blogs, make money, paid links, advertising

How much advertising is too much on your blog? You’re your own judge of that.

Here’s a post to show you how top bloggers do it: How the top bloggers display their ads - Percentages and numbers says: “Blogging for money has become a million dollar business, top bloggers make thousands of dollars each month for paid reviews and displaying ads on their sites. I took screenshots of the visible portion of some of the top blogs and counted how much of that was paid space.”

Technorati Tags: blogs, blogging, advertising

There are several companies online which pay you to write advertising posts on your blog, but you can take the process into your own hands and eliminate the middle man.

All you need to do is add your own ad to your blog’s sidebar:

Get Reviewed On This Blog

From $50 to $250

Then, set up an Advertising page on your blog, with a sliding scale for ads. Many bloggers are already doing this.

If your blog is a PageRank 3 to 5, with decent traffic, advertisers will be keen to use the ad spaces.

Paid reviews are better than ads, they’re advertorials

Consider your review blog posts as advertorials. You’ve seen advertorials in newspapers and magazines: they can be short, or extend over several pages. The longer your review post is, the more you can charge, but remember to create your Advertising page first so you can display your rates - you don’t want to give your prospective advertisers a surprise.

Technorati Tags: blogs, blogging, monetize, make money, reviews