From the category archives:

blog PR


Web presence – a job via your blog

October 26, 2007

One of blogging’s many benefits is that it lifts your profile and presence. How else could you display your expertise to millions of people? Disruptive Telephony: My new employer is… reports: “Then I got this email from a CEO of a company I’d never really heard of who said he’d found my blog posts and [...]

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Traffic building: Eight ways to get links to your blog

June 28, 2007

The Web is built on links. If you can get a link from a blog which has high traffic, your blog will get a boost, not only immediately, but more importantly long term, because links from high traffic blogs give your blog legitimacy and visibility. “Link-building” is an art form. A decade ago, you got [...]

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Blog PR: Using a blog as an extended media campaign

June 1, 2007

A blog works great as an extended media campaign, or as a simple promotional tool. This blog, for example, is a promotional tool for my pro blogging ebook. When I discuss using blogs as a marketing tool in this way – for PR – I usually get blank looks, closely followed by “Yes, but – [...]

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Blogging is No Budget marketing – Adopt A Sheep

December 5, 2006

If you need PR, and don’t have a budget, you need a great idea, and a blog. Michael Kiely is a marketing whiz. He created his Adopt A Sheep Blog to save his merino flock and feed them during Australia’s on-going drought. He says: I was just sitting here late one night, unable to sleep, [...]

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News release – Blogging For Money: New Ebook Shows Blogging Is Lucrative, Easy And Hot

September 15, 2006

I’ve just posted a news release announcing the ebook: Angela Booth’s new ebook, Blogging for Dollars: How to become a career blogger — in your PJs, if you want… and make more money than you thought possible with zero financial investment, shows you how to turn a blog into both a career and a business. [...]

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You’ve got a blog: tell the world

July 26, 2006

Want to attract a large audience to your blog? Consider developing a media campaign with a series of press releases. If one of your releases is picked up by a media organization, you’ll get thousands of dollars’ worth of free publicity. What’s the difference between advertising and free editorial? When you send out your press [...]

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