Blogging for Dollars Blog

“Can Blogging Sell Your House?” reports that:

Fizber.com is a “for sale by owner” site that is the craigslist of real estate but looks a whole lot nicer. The website claims to get 650,000 page views per day, and has recently added blogs as a feature for people to attract interest in their homes.

Per the company. “By blogging about their homes, our sellers generate more interest, thus increasing traffic to their online listings and increasing the chances of selling their property faster.”

There’s a lot of information about a home an owner can give an interested buyer – about the neighborhood, about renovations, the state of the garden – that blogging is perfect for.

And since the home ad has more content, it should get a higher spot in the search engines, and therefore more traffic.

Of course, you could go the DIY route completely to sell a home: run some Craiglist ads, and create a blog.

Technorati Tags: blogs, blogging, home sale, advertising, real estate

Blogs make great promotional tools, especially for special events, like a conference, a product launch, or the publication of a book.

Create the blog six to 12 months out from the event

Let’s say you’re writing a book, and Publication Day is July 17, 2008. Start blogging as soon as you sign the contract – book publication can take anywhere from 12 to 24 months, and a blog takes time to be indexed and to build an audience.

If you’re writing an ebook and self-publishing it, the same applies. As soon as you begin writing the ebook (or your writer starts writing) start the blog. I created this blog around six months before I published its ebook, and if I had it to do over again, I’d have launched the blog even earlier.

Since your blog is event-oriented, once the event is done, the blog remains online, and you don’t need to update it as frequently.

Have you launched an event blog? Share the details in the Comments.

Technorati Tags: blogs, blogging, special event

Blogging is a great way to raise your profile online. You may want to gain visibility because you’re a freelancer, want to boost your prospects at your current job, or want a better job.

Way back in 1997, Fast Company published “The Brand Called You”, and the advice is even more useful a decade later:

You’re every bit as much a brand as Nike, Coke, Pepsi, or the Body Shop. To start thinking like your own favorite brand manager, ask yourself the same question the brand managers at Nike, Coke, Pepsi, or the Body Shop ask themselves: What is it that my product or service does that makes it different? Give yourself the traditional 15-words-or-less contest challenge. Take the time to write down your answer. And then take the time to read it. Several times.

Start thinking of yourself as a brand. Over time, a blog becomes a repository of your thoughts, ideas, and innovations. Not only will your blog raise your profile, but it will bring you opportunities you could attract in no other way.

When you’re blogging to raise your profile:

* Use your own name; your aim is to become a brand

* Create a mission (secret if you wish) for you blog, and remember that mission as you blog. For example, if you want a promotion, remember that aim in every blog post

Technorati Tags: blogs, blogging, profile, visibility, brand