From the category archives:

corporate blogs


Your corporate blogging gig: a template from Yahoo

August 2, 2006

You’ve signed up as a corporate blogger. So, what will you be sharing on the blog? You client’s not sure, and you aren’t either. How can you make a corporate blog fun and readable, while hewing to the company line? Mission impossible, you think. Not so. If you need a template, take a look at [...]

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You’ve been hired to blog, now what?

July 22, 2006

You’ve been hired to blog, either by company X, or by an agent of company X. Because blogging is trendy, and the chairman of company X has been told that many Fortune 500 companies have blogs, the chances are good that no one at the company (or at the management firm, graphic design agency, PR [...]

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Does your business need a blog, or a Web site?

July 13, 2006

** This is a cross-post from my Creativity Factory: Marketing Copywriting blog. As a blogger-for-hire, you’ll encounter buyer-resistance from potential clients. You WILL be asked by many businesses: “Why do we need a blog?” Then they’ll tell you that they have a Web site, but to be honest, it’s not doing much for them. (You’ll [...]

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