Blogging for Dollars Blog

The blog for the ebook

Freelance blogging for clients: you’re a copywriter


I was chatting with a copywriting colleague over the weekend. She’s freelance blogging for a company, but didn’t consider that blogging is copywriting, while I maintain that it is.

When you’re freelance blogging, it’s a marketing function, and with my freelance blogging clients, I’ve noticed that blogging works best when the business’s blog is looked on as a Customer Relationship Management (CRM) function. A blog offers a million ways for a business to look after its customers, because the best blogs are a conversation.

As we discussed blogging, my colleague started to become excited – she’s an expert copywriter and marketer, and began to see ways in which she could help the business to achieve its aims via the blog. I was pleased, because initially her attitude was that blogging is just a fad, but she soon started to see the possibilities in blogging. She’s even going to start her own blog.

Have YOU started blogging? Blogging is copywriting, and lucrative.

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Blogging jobs: ask yourself some questions FIRST

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You’ve got a blog, and now you’re ready to apply for a blog-job. You leap over to a blogger’s job site.

Not so fast, grasshopper. Slow down, take a deep breath, and ask yourself some questions before you jump.

Do you really want this job? (Ask yourself this vital question before you apply for ANY job.)
Do you want this job – no, seriously, do you? If you really want this job, then you’ll go all-out to get it. If you’re attitude is “Meh…” pass this job by. Every blogger I know who’s applied for jobs in a half-hearted manner has either quit promptly, because the job wasn’t what he expected when he got it, or in a couple of cases, the bloggers eventually stopped applying for jobs, because they never seemed to get them.

To go all-out, you need to do some ground-work first.

Create a bio to present your skills
Bios are vital. A bio is just what it sounds like, a biography, covering who you are, what you do, where you do it, etc.

Write a bio of 250 words and another of 50 words. The latter is your “elevator pitch.”

Create a couple of sample blog posts
If you’re applying for a blogging job with a company that sells electrical conduit, it’s a good idea to have some basic idea of how electricians use the stuff. I’m not suggesting that you should never apply for jobs unless you’re an expert, but some jobs aren’t worth the hassle because it takes too much work to get up to speed on the subject.

Write a couple of sample blog posts, and time yourself. You need to know how long it will take you to write the posts. If each posts takes 90 minutes, there’s no point in applying for a job which will net you $4 an hour.

Read my ebook to get more information to help you to land all the blogging jobs you want.

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Retail blogs: new retailing tool

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Retail stores are coming to see the value of blogging, “Go Blogging For Customers”, a report in Forbes says.

The rules for blogging in the report, which include “stick to the basics, be natural, and appeal to the search engines” apply to any blogger.

If you’re a freelance blogger, take a fresh look at the retailers in your city. Now might be the time to suggest a blog to them.

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