From the category archives:

market your blog


From blog to book: turning your blog into a book

August 9, 2007

Blogs make the jump from bytes to print easily. There’s even a name for a blog which has become a book: it’s a “blook.” If you’ve got a blog which lends itself to print publication, you don’t have to do anything at all – sooner or later a print publisher will come calling on you, [...]

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Get traffic: market your blog with a list today

August 8, 2007

Blogs are wonderful traffic magnets. Just the fact that you’re creating a blog, with its in-built RSS feeds, rather than a Web site, ensures that you get traffic because search engines index your blog quickly. I’ve proved this to my own satisfaction. Around six months ago I created several blogs for small business clients, and [...]

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Marketing your blog gets traffic: you must market effectively

July 30, 2007

The online world is ever-changing. In 2004, having a blog was newsworthy, and you got readers just because a blog was different – your readers subscribed to your RSS feed in droves. In 2007, blogs are mainstream. You can’t rely on a blog’s novelty value. Now you need to market your blog to get traffic. [...]

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Blog marketing: write an online press release for your blog

June 17, 2007

Everyone and his dog has a blog. With 75 million blogs online and more blogs being added every minute of the day, you need to make marketing your blog (getting noticed) a priority. One of the easiest ways to get noticed is to write an online press release. You can certainly write an offline press [...]

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Don’t be bored, get traffic

December 17, 2006

Once the presents have been opened, the guests have come and gone, and the feasts have been demolished, don’t spend the holidays in front to of the TV. Spend some time getting more traffic to your blog. Seth Godin’s “How to get traffic for your blog” will keep you occupied right through the holidays: Use [...]

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Your fellow bloggers are colleagues, not competitors

December 8, 2006

In ‘Love Thine “Enemy”! It’s Good Business!’, Tom Peters says: At the top of my business priority list, I want my overall market to grow by leaps and bounds. My market share will go down (It was about 100% after In Search of Excellence, when I was more or less the only public “management guru”), [...]

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Online blogging trends: more sites offering MySpace-type options

October 8, 2006

There’s a new community trend in Web sites: instead of offering forums for their users, they’re offering MySpace-inspired blogs, photo galleries, and other odds and ends. For example, check out new health site’s WiredBerries’ Your Place: Welcome to Your Place. Sign-Up Is Free and Easy. This is where you, as a member of the WiredBerries [...]

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Marketing your blog: getting started with the Four Ps

August 6, 2006

If you’ve ever done a marketing course, you know that the basis of marketing is the “Four Ps”: Product, Price, Promotion and Place. Unfortunately, we tend to forget that marketing has four primary elements, and we focus on just one: promotion, and lose sight of the other three. Tip: Remember all FOUR of the Four [...]

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Blog marketing: developing a marketing strategy for your blog

August 4, 2006

How’s your blog marketing strategy? If you said “WHAT marketing strategy?” get started by reading “Internet Marketing Strategy” on the Marketing Opus blog to get some ideas on how to develop a marketing strategy. Market every day I’m a great believer in constant marketing: for each project I have in development, I aim to do [...]

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Marketing your blog: what’s unique about your blog?

July 31, 2006

Although your blog has major benefits that your static Web site doesn’t have — you can broadcast your latest blog posts via RSS automatically for example — you nevertheless still need to market your blog. Start your marketing campaign by working out where you fit into the blogosphere. What’s unique about your blog? When you [...]

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